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New at Frankfurt Fashion Week: Val:ue – Fair for Quality Mainstream Fashion

22 Sep 2021

Addition to Frankfurt Fashion Week: Messe Frankfurt is launching a new platform for quality and lifestyle fashion in the mainstream sector. Called Val:ue, the new event augments the Frankfurt Fashion Week by adding a supplementary market segment and, for the first time, will bring together international brands, producers, designers and buyers at Frankfurt Fair and Exhibition Centre from 18 to 20 January 2022.

“With Val:ue, we are creating a new, central meeting place for the fashion world’s global players within the framework of the Frankfurt Fashion Week. Now, firmly established retail brands from the quality mainstream segment have the chance to get together there and, against the background of first-class presentations of collection highlights, find answers to the urgent problems generated by the process of transformation currently taking place in the sector. In other words, Val:ue is rounding off the Frankfurt Fashion Week by adding an extra market segment and ensuring complete coverage of the fashion spectrum”, says Claudia Franz, Director Brand Management Apparel Fabrics & Fashion, Messe Frankfurt.

Leading brands and independent labels

Val:ue presents the latest looks and future-oriented trends for the coming season in the fields of men’s and women’s outerwear, shoes, leather goods, accessories and lifestyle. To this end, it focuses on companies with a well-developed brand consciousness and a good sales network, which are positioned as driving forces of innovation in the trade. Thus, the spotlight of the new fashion fair is on customer-oriented product developments, new logistics concepts, digitalisation and greater sustainability in the mainstream. Val:ue shows how footfall-generating and business-relevant brands tackle tomorrow’s challenges and how they take advantage of the opportunities offered by the transformation process. This is to say, the worldwide sector now has not only a compact platform for business and commerce but also a great solution for buyers with regard to one-stop-shops. The result is a melting pot for the fashion world, in which both major international labels and new, ambitious independent labels are to be found.

New: Sourcing at Frankfurt Fashion Week

Professional sourcing solutions are more important than ever before given the challenges arising from the on-going transformation of the sector and the geographic changes taking place in the value chain. Therefore, Val:ue is being supplemented purposefully by the downstream subject of apparel sourcing in the world of fashion. In this segment, established and aspiring players show turnkey solutions for all participants of the fashion market – including white and private labels distinguished by a high standard of quality. Whether for garments, accessories, bags, shoes or leather goods, Val:ue is where new international business relationships and trusting partnerships are founded. In a nutshell: the apparel sourcing in fashion segment at Val:ue offers a variety of additional buying options for participants of the Frankfurt Fashion Week.

Impulses for the transformation of the fashion sector

Val:ue supports the 17 Sustainable Development Goals (SDG) of the United Nations for social, economic and ecological change. Reference is being made to the SDGs at the première of Val:ue and, from 2023, they will be a precondition for companies to take part. Thus, Val:ue is set to generate new impulses for the future-oriented transformation of the fashion sector and create new opportunities for exhibitors to put their own sustainability commitment in the limelight.

Register now and be part of the first Val:ue

Val:ue invites the international fashion community to be part of the new event. Brands and retailers can be in position from the time the transformation of the sector begins to take shape. Then, from 18 to 20 January 2022, the motto in Frankfurt will be ‘think fashion differently’.

Further details and registration:  





Frankfurt Fashion Week

Frankfurt Fashion Week is the place-to-be for a forward-looking fashion and lifestyle community. With its ecosystem consisting of tradeshows, conferences, showcases and events and a focus on the future topics of sustainability and digitalisation, it will be bringing together the decision makers, go-getters and thought leaders of the international fashion business from 18 to 20 January 2022. Four strong partners are behind the event: the world’s largest trade fair, congress and event organiser with its own exhibition grounds – Messe Frankfurt – and the organiser of Europe’s biggest fashion fair – the Premium Group – as the initiators, as well as the City of Frankfurt and the German state of Hesse as hosts.

Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,450 people at its headquarters in Frankfurt am Main and in 29 subsidiaries around the world. The company generated annual sales of approximately €257 million in 2020 after having recorded sales of €736 million the previous year. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
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